When Android devices cannot locate a suitable shortcut icon, it will add a tile with the first letter of your website’s url. This is a missed branding opportunity, where your logo could be appearing.

from Samsung Tab 4 Home Screen
problem_samsung_problem

 

from Motorola Home Screen
problem_motorola_problem

 

When iPhones cannot locate a suitable shortcut icon, they will add a miniature image of your website. This is a missed logo opportunity, and can be confusing to the user.

iPhone 5 and iPhone 6 Home Screens
problem_iphone5_screen_small    problem_iphone6_screen_small

 

Windows can pin your Website’s logo to the taskbar. If a suitable shortcut icon cannot be found, Windows will use the Internet Explorer logo for the link. This is a missed branding opportunity for your organization.

Windows 7 – IE7 pinned shortcut to Taskbar
win7_pinning_problem

 

Chrome for Windows and Chrome OS both allow for website url logos to be Added to the Shelf, or pinned to the Taskbar. When appropriate icons cannot be found, a letter tile is used in place of the logo. This can easily be corrected.
Chrome OS – Chrome Added to Shelf
problem_chromebox_shelf

 

Windows 7 – Chrome added shortcut to Taskbar
chrome_add_to_taskbar_2